← Back to newsletter

October 19, 2026

We're launching auctions — and the first lots have no reserve

Pieces now go up with a starting price and a clock, and the highest bid takes them home. For the launch there is no reserve on anything — these lots sell, no matter what.

Something new, starting today: we are running auctions.

Not a fixed price. Not a long negotiation in the DMs. A piece goes up on the site with a starting price and a clock on it. You send your bid. When the clock runs out, the highest bid takes it home.

And for this launch, every lot goes up with no reserve.

See the lots →

What "no reserve" actually means

A reserve is a secret minimum. Most auction houses set one: if the bidding does not reach their hidden number, nothing sells, the lot gets pulled, and everybody goes home. We are not doing that.

No reserve means there is no floor underneath the bidding. This lot has no reserve and will sell, no matter what. Whatever the highest bid is when the clock stops, that is what the piece sells for. We will not pull it back, and we will not quietly re-list it at a higher number next week.

We are doing it this way because these pieces are worth more on a collector's wall than in the back of our store.

First lot: Cristiano Ronaldo, Real Madrid 2017/18 third kit

Cristiano Ronaldo — the 2017/18 Real Madrid third kit, celebrating one of the best goals of his career. BECKETT BAS authenticated, signed across the number 7.

Museum-grade framed in a black suede surround with an engraved plaque and the bicycle kick itself alongside the celebration, ready to hang, and backed by our certificate of authenticity like everything we sell.

Bidding opens at ฿15,000. No reserve.

How to bid

  1. Open the lot page and look at the current bid.
  2. Tap Bid on LINE. The message opens with the lot code and the next bid already typed — just send it. To go higher, change the number before you send.
  3. On Instagram or Messenger, send us the lot code and your number in a DM.

We confirm every bid in chat and update the price on the lot page, so you can always see exactly where the bidding stands. When the clock runs out we message the winner to arrange payment and delivery.

The closing time is on each lot page. Get your bid in before it.

Browse the auction →

Ready to own a piece of history?

Follow new arrivals, certificate details, and promotions on LINE, Instagram, and Facebook.